Equals 3, LLC
Founder & Managing Partner, Equals 3, LLC
Dan Mallin is an entrepreneur dedicated to expanding the ways technology can advance the mission of chief marketing officers, advertising, and media agencies. He’s repeatedly broken new ground in the marketing world. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing—integrating sales, service, and marketing—Mallin has a broad history of building businesses that help clients, including Fortune 1000 marketers and their agencies, take advantage of cutting-edge digital transformation. In the past 20 years, he has grown and sold four businesses that built forward-thinking ad tech platforms that are still enabling the industry. Today, Mallin is the Founder of Equals 3, working with IBM’s Watson, to create Lucy, the cognitive companion to the marketing professional.