Why You Are In the “Robot Experiences” Business

General Session March 1, 2017 8:30 am - 9:15 am

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Martin Buehler

Keynote by Martin Buehler, Executive R&D Imagineer, Walt Disney Imagineering – Millions of guests visit Disney Parks each year to explore fantastic places, experience unforgettable attractions, and interact with their favorite Disney characters. In this talk, Executive R&D Imagineer Martin Buehler will discuss the approach, challenges, and future of using advanced robotics (and a little magic) to bring Disney characters of all shapes and sizes to life in the real world. In the process you may see why we all are (or should be) in the robot experiences business, no matter what industry we are in.